In The Atlantic
For too long, we’ve believed the myth that incentives backfire. But there’s nothing wrong with bribing people to get vaccinated.
From my article in The Atlantic, posted May 19, 2021
A stream of grumbling recently turned up in my Twitter feed over incentives that are being offered to encourage Americans to get a COVID-19 vaccine, including money, beer, doughnuts and even weed. The idea that society is better off when people act on “intrinsic” motivation—that is, because they’re inclined to do the right thing—and not on “extrinsic” motivation, such as receiving a cash payment, is widespread. But is there really something inherently wrong with bribing people to do the right thing? And on a practical level, does it work?….Read more