The Neuroscience of Cravings


Research explains why people have intense urges for specific foods — and reveals ways to train our brains to resist them

From my article in Elemental posted June 5, 2019

Serving as an experimental subject in the lab of Peter Hall means eating chocolate or potato chips — as much or as little of either as you want. And there’s no catch.

Well, maybe just a tiny one. While you’re scarfing down the goodies, you have to wear a device on your head that scrambles some of the signals in your brain with a blast of magnetic energy. It’s all in the service of advancing science. The science of food cravings, that is….Read more

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