Evernote is rejecting industry trends, getting customers to pay for something that’s free, and reinventing the way we remember
From my article in the December 2011 issue of Inc. magazine
Phil Libin remembers the moment he left childhood behind. It was nearly four years ago, when the funding for his Internet start-up fell through. He was 35.
It had all been so much fun until then. But at 3 a.m., out of cash and having waited in vain for a venture capitalist or angel or CEO or anyone at all to return his increasingly desperate calls, Libin knew that he would have to pull the plug on Evernote, a software application that helps people remember things. “I realized I was going to have to wake up tomorrow and lay off everyone in the company,” he says….read more
David H. Freedman 