In Inc.
From my article in Inc., posted Dec. 2, 2025
SharkNinja doesn’t just enter markets—it descends on them. Sometimes, the company, famous for its viral kitchen, cleaning, and beauty products, creates the market from scratch. Other times, it muscles aside the competition. And perhaps most impressive, SharkNinja produces an unending stream of unique appliances with features that spark consumer frenzies, such as its home soft-serve ice cream makers and its self-emptying cleaning robots.
Having mastered the art of marketing innovative gadgets, SharkNinja has set its sights on marketing the art of innovation to a new generation of gadget designers….Read more
David H. Freedman 